moshe
deadwords » interviews 01.03.2009
Milled Pavement – One big collaboration

Als der aus Portland stammende Produzent Moshe 2003 das Label Milled Pavement als Möglickeit, die eigene Musik zu veröffentlichen, gründete, war die weitere Entwicklung noch nicht abzusehen. Vor allem der erste Label Sampler „Goose Bumps“ stellte 2007 ein neues Gesicht im Independent Rap Bereich vor. Milled Pavement scheint heute wie ein Künstlerkollektiv von talentierten Produzenten und Rappern weltweit. Gerade die neuesten Errungenschaften James Reindeer und James P Honey aus England sowie Joel Simues aus Schweden zeigen, wie das Label wächst und immer facettenreicher wird. Einen typischen Sound zu beschreiben fällt daher schwer, aber fragen wir am besten den Labelchef selbst.

DEAD: How would you describe the typical sound of the label?

There’s a ton of different sounds going on between the two divisions of the label, both Milled Pavement and our new sister label, brick.city.media. The Milled Pavement side is gritty, true underground hip hop.

Moshe: Dark! Ha ha… Really, it’s diverse. There’s a ton of different sounds going on between the two divisions of the label, both Milled Pavement and our new sister label, brick.city.media. The Milled Pavement side is gritty, true underground hip hop. Think the darker side of hip hop, completely undressed. BCM is more the electronic side, techno, house, etc. More than a sound or style, it’s about an aesthetic. We’re all forward thinking artists; both in music and in getting our music out in the world.

DEAD: Do you have special label philosophy?

Moshe: Definitely… It’s a working philosophy, and something we try to do. I personally believe that I need to really work to “makeitwork”. Nothing is really going to happen on its own, and it requires a lot of sweat and patience! The artists involved with the label all really share this philosophy, too. Really, that’s why we’re all working together. Everyone on the label gets that it’s one big collaboration. Most importantly, we don’t put out music that we don’t like. Simple as that.

DEAD: You live in the US but there are many artists from Europe on the label. How you get in touch with them and is it still a personal kind of contact?
Moshe: First and foremost, we are fans of their music. That’s how all these relationships started. We found their music on the web, or we rereferred by associates of the label. We’ve always had friends overseas and abroad, but now they all really feel like family. We’ve got some of our European artists coming over to do an East Coast tour of the US in the spring of 2009, and we are excited to finally meet them in person!

DEAD: Some of Milled Pavement releases are Digital Only – do you think this is the future for small indie labels?

Moshe: Actually we’ve only released two digital only compilations on Milled Pavement, the Goose Bumps compilations 1.0 & 2.0. We have a digital only division of Milled Pavement called EmBen Digital which releases digital-only releases. Net-labels have been around for a little while now, and most likely will be around for some time. Milled Pavement will never be a digital-only label.

DEAD: Do you think that in future the awareness of the value of music will be rebuilt?

We all hope, both as artists and business people, that there will always be an appreciation in value to music and art in general. But, I personally don’t believe that it ever went away.

Moshe: We all hope, both as artists and business people, that there will always be an appreciation in value to music and art in general. But, I personally don’t believe that it ever went away.

DEAD: But it’s a fact that less and less people really spend money on physical products. It seems that in a way the consumption replaces the music itself. Always to get more and more for no money… is this something you have to fight with as a label and what do you oppose?

Moshe: We absolutely have to fight this as a label, though through all the digital outlets like iTunes, Amazon, etc. we are able to get our music out to people who only download. As far as illegal downloading through blogs, peer to peer software, etc., there is no way, right now, to police it. We only hope that if people come across our music and like it, that they will go out and purchase an mp3 or cd!

DEAD: Can we expect a vinyl release on Milled Pavement?

Moshe: Many of our artists on MP are vinyl lovers and we are really hoping that we can look ahead to a vinyl release in the future. However, right now we are pretty far away from vinyl. The production schedule, the distribution, it’s all a complete 180 degrees from where we have been investing our energies and building relationships.

DEAD: Where will the musical development of MP be going, and what are your aims?

Moshe: More than a specific common musical goal, we want to honor and promote each of the individual artist´s music. It’s more of an aim for increased exposure and awareness about how the music and spirit of MP has spread worldwide.

DEAD: Finally, what will be the highlights on Milled Pavement in 2009?

Moshe: We are extremely excited to be working with reindeer (of fbcfabric & reindeer) on his new album with producer lmntl819, „views from the psychedelikdeath cab“. This as well as the debut release from Andr Romak, „Beauty Is But Skin Deep“, will be the first releases to drop. The first release on brick.city.media this year will be the debut release from techno producers The Secret Weekend, „energy broadcast system“. There will also be another chapter in the „Goose Bumps“ compilations, as well as releases from A-Frame & Mike Clouds, Syn the Shaman & myself, Pentateuch, zoen, Roma and much more.

http://www.milledpavement.com/
Published in DEAD Magazine Issue VI
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Foto(s): Milled Pavement/Moshe
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